THE PROJECT

Understanding Hispanic Youth Data Visualization

THE ROLE & THE WORK

For this project, I served as a designer. While at Cassandra, my client was Univision. They tapped our team to help them better understand the dining, entertainment, beauty + grooming, and food + beverage habits of young Hispanic audiences. After in depth surveys and interviews, the team combed through the data and made note of important stats. With that information, we crafted a story and I began to design layouts that best displayed the findings. I immersed myself in Univision’s brand guidelines in order to design the layouts and data in the their look and feel. Because these posters were going to be used internally, I kept the designs simple, using the brand’s typefaces and color palette to keep them consistent with the brand’s guidelines.

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