Located in New York City, The Africa Center exists as a cultural bedrock focused on centering people across Africa and the African diaspora by pushing our history, heritage, and influence to the forefront of their programming. The purpose of the campaign was to drive a deeper understanding of the role and importance of the institution and to expand its digital footprint globally, welcoming new members into its growing community. Highlighting the eclectic communities the brand serves, the campaign included a short film and a social campaign, serving as an open invitation for audiences to come home to The Africa Center, a place that provides a sense of belonging for many. From conception to execution, I collaborated with internal and external teams on the look and feel of the campaign, film, the styling of the talent, location scouting, and social media assets, including custom Instagram filters and stickers.

SERVICES:
art direction
digital design
campaign

ROLE + TEAM:
Ana Rice, art director + designer
Courtney Richardson, creative director
Gabe Santana, copywriter
Germany Lancaster, art director
Jared Royal, film director
Kenya Agunloye, producer
Martha Gill, art director
Rose Pia, copywriter

YEAR:
2021

PRESS:
AdAge
AdWeek
Little Black Book
Muse by Clio
Shots