On Warby Parker’s brand design team, I was responsible for translating the brand’s identity and values into compelling assets. Collaborating across departments with photographers, copywriters, and social media managers, I art directed and designed for digital and print platforms, including collateral, packaging, OOH ads, in-store signage, emails, banner ads, and lookbooks. 

I worked on two campaigns — a collection of eyewear inspired by Spider-Man 2, in collaboration with Marvel, and the brand’s winter collection. The collaboration with Marvel was the brand’s biggest yet. The limited edition frames were available for purchase and worn by characters in the actual video game. I designed the packaging and lens cloth, PR box packaging for influencers, lookbook, webpage, and retail assets like bay signs, window vinyls, and table displays. For the winter collection, my focus was designing for digital platforms. After helping define the look and feel of the campaign, I applied that art direction to the collection web page, emails, app assets, social assets, and ads.

SERVICES:
brand identity 
art direction
print design 
digital design

ROLE:
Ana Rice, brand designer

YEAR:
2023