THE BRAND

Cassandra is the foremost authority on Millennial, Gen Z, and Gen Alpha research focusing on emerging trends, generational insights, and youth behavior. Cassandra is an insights and cultural strategy group within Big Village, a global advertising, technology, and data company. As the leading experts on young consumers and the cultural forces shaping their lives for nearly 20 years, Cassandra empowers companies to See Tomorrow™.

THE ROLE & THE WORK

For Cassandra, I served as a designer. With an established identity, I focused on keeping the brand touchpoints consistent across mediums. This included creating sublogos as the brand’s offerings continued to expand, added some fun and flair to the brand’s symbol, the eye, and branding the podcast called Cassandra Daily. The brand’s main offering was a digital quarterly report that the team was tasked to concept and design. While there, I created Cassandra’s first print version of the report to give clients the option print and distribute it internally.

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