I joined Apple’s Marcom design team as a freelancer designer for the global launch of the newest Mac during WWDC. Our team helped drive the creative development of the film, from story outline to execution. With a strong focus on motion and typography, we designed compelling layouts, brought assets to life with animation, distilled complex stats into easy-to-read charts, and pushed the narrative forward by concepting dynamic visual solutions. You can watch the entire film here.

The design team collaborating across teams was an integral part of our process — from directors, to producers, to writers, to strategists, to art directors, to photographers, to motion artists, to colorists. By leading this creative process and leaning on other experts when a concept was beyond our scope, we were able to produce the best creative solution.

SERVICES:
art direction
strategy
motion design
typography
color theory

ROLE:
Ana Rice, designer

YEAR:
2023